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2016.11.16

An Examination of 7 Apps from Google Play Game Fest in Early Summer 2016

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An Examination of 7 Apps from Google Play Game Fest in Early Summer 2016

What is Google Play Game Fest in Early Summer
2016?

Google Play showed that a popular YouTube creator reported live coverage of some games between 18th June 2016 and 30th June 2016. The games
reported in this fest were popular games such as Monster Strike, Puzzle &
Dragons, White Cat Project, Final Fantasy IX
and so on.

Also TV Tokyo aired the fest on 26th of June 2016 at 16:00. The show was
featured with matches of idles against YouTube creators, in hope of
flourishing the game app industry.

This time we shall demonstrate what happened in Google Play Early Summer
Fest 2016, particularly how the users performed daily by looking at its DAUs
(Daily Active Users) through App Ape Analytics.

Introducing Apps

Firstly, we shall introduce the apps that were featured in the early summer
Google Play Game Fest 2016. Here are the apps of our interests for this
analysis:

Monster Strike
Puzzle & Dragons
White Cat Project
Idle Master – Cinderella Girls – Star Light Stage
Minecraft
Othellonia
Avabel Online

All of the above are well-known for their TV commercials or as stationary
machine games so many people may recognize their names. Now, we shall
show you their rankings below.

Note

  • Combat! Bomber Man and Final Fantasy IX have been disregarded due to the lack of data in June 2016.

Monster Strike

2

Note

  • Source: Google Play

Produced by Mixi, Inc, is a super hit product that needs no description, an
RPG game Monster Strike. As the name shows, you hit the enemies by
dragging the icon of the characters.

It may seem simple to play, but the features such as collaborating with
supporters make it more interesting.
3

Note

  • Data Source: App Ape Analytics (based on 30,000 android devices/Active numbers were estimated by App Ape). DAU (Daily Active Users): the number of daily active users and the number of apps being opened at least once a day during the relevant period.

Because it has been a while since it was first released and hence has
already obtained a certain number of users, we could not observe any
significant movement in the users’ performance.

Puzzle & Dragons

4

Note

  • Source: Google Play

Puzzle & Dragons have become a trailblazer of puzzle apps, which
is run by GungHo Entertainment. When it was first released, there was
an event where new users were given opportunities to fight against the
prisoners descended from the dungeon.
5

Note

  • Data Source: App Ape Analytics (based on 30,000 android devices/Active numbers were estimated by App Ape). DAU (Daily Active Users): the number of daily active users and the number of apps being opened at least once a day during the relevant period.

There was nothing remarkable about the increase of users, due to the same
reason as Monster Strike that it already had many users.

White Cat Project

6

Note

  • Source: Google Play

White Cat Project is an RPG game that features Puni-con, a new generation
interface. It celebrated its two-year anniversary the other day. It is
produced by COLOPL, Inc.
7

Note

  • Data Source: App Ape Analytics (based on 30,000 android devices/Active numbers were estimated by App Ape). DAU (Daily Active Users): the number of daily active users and the number of apps being opened at least once a day during the relevant period.

After the event, there was no conspicuous movement in the number of users.
It seems that a steady number of users sing up for this app every month.

Idle Master – Cinderella Girls – Star Light Stage

8

Note

  • Source: Google Play

Idle Master – Cinderella Girls – Star Light Stage, which has recorded
12,000,000, downloads, which is called ‘aimasu dere’ taking out the Rs
in Japan. In this game fest, what was impressive was that the vocal actors
of the game actually played their own characters.
9

Note

  • Data Source: App Ape Analytics (based on 30,000 android devices/Active numbers were estimated by App Ape). DAU (Daily Active Users): the number of daily active users and the number of apps being opened at least once a day during the relevant period.

The active users shot up by as proportion of 1.4 from the previous day of its
launch as the fest lured the users who watched the game. This recorded the
highest out of all in the monthly report.

Minecraft: Pocket Edition

10

Note

  • Source: Google Play

The main objective of this game is to create buildings freely by placing
blocks either in the air or on the ground. It was released as a PC game
initially; it can be played on a smartphone now.
11

Note

  • Data Source: App Ape Analytics (based on 30,000 android devices/Active numbers were estimated by App Ape). DAU (Daily Active Users): the number of daily active users and the number of apps being opened at least once a day during the relevant period.

During the game fest, two events of this game were undertaken. As a result,
the number of users increased next day, whose data can be proven in the
graph.

Othellonia

12

Note

  • Source: Google Play

This is an improved version of an ordinary Othello game, which features some
new intriguing objectives. The game is produced by DNA, Inc. In this game,
you may actually enjoy more when the opponent is playing better than you.
13

Note

  • Data Source: App Ape Analytics (based on 30,000 android devices/Active numbers were estimated by App Ape). DAU (Daily Active Users): the number of daily active users and the number of apps being opened at least once a day during the relevant period.

Compared to the other apps, there are quite a few ups and downs in its
monthly performance, but a few days after the event, it has gained a
reasonable number of active users.

Avabel Online

14

Note

  • Source: Google Play

It is a smartphone app that allows up to 100 individuals to combat with
each other. You can choose a number of different occupations and
skill sets in this game. During the game fest, Hikakin, Seikin and Hajimesacho
took part to cheer on the event.
15

Note

  • Data Source: App Ape Analytics (based on 30,000 android devices/Active numbers were estimated by App Ape). DAU (Daily Active Users): the number of daily active users and the number of apps being opened at least once a day during the relevant period.

We can see that towards the release day the number of users increased.
Presumably many users were awaiting the event!

Summary

In this analysis, we have observed various performances of the DAUs in order
to measure the effect of the event. Also on top of the data we have looked at
this time, App Ape Analytics provides other reports such as gender
comparison, MAUs, DAUs and active user ratio. You can also view rankings of
objects by their category or genre. Try the free version and check out the
video below.

*This article is translated by Taichi Imanishi.

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Writer: 瀬口丈太郎

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Category: Game

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