- Source: Marketing Land
Writer: Silke Glauninger (App Radar)
As an app developer, Social Media sometimes looks like an unnecessary and
annoying task. However, you should consider Social Media as a good way to
build a comprehensive user base for your app marketing that drives demand.
With about 1.18 billion daily active users on Facebook and 500 million active users on Instagram, Social Media platforms are no longer popular only with
teens and Millennials.
1. Engage Your Audience
Social Media is a good way to interconnect with your target audience and
users. Fetch your users where they are and get the spirit of participation.
Figure out what your target audience likes and tries to amuse or inform
them. Engaging content not only increases the app brand’s reputation but
drives demand to your app page.
It’s crucial, however, to have a clear messaging. Avoid social posts that
don’t inform nor amuse at all. Keep in mind, that your users on Social Media
want to see something relevant and engaging.
2. Give Your Brand A Personal Touch
Note that your app should not only be useful but needs to be presented in an
engaging way. Social Media platforms like Instagram are suitable for this.
Propose your app’s value carefully with the right messages and imagery to
create a brand all around your app.
Many brands use automation tools, like CoSchedule, to schedule the post for
different Social Media platforms at a time. This significantly facilitates the
work for Social Media Marketing. You should use these tools to plan your
Social Media and Content Strategy, but don’t forget to engage with your
audience in a personal way. Stay spontaneous with some post or reposts and
respond to app support issues.
3. Get More Reviews And Feedback
Getting good reviews and ratings for your app in the app stores is a central
factor in increasing your app store ranking. However, people nowadays are
more likely to write reviews on social media. Carefully read feedback and
always make sure to respond to it, whether it’s negative or positive.
The best case for your Social Media marketing is if your users are
enthusiastic about your app. User-generated content can be a good way to
drive more users as word of mouth still is one of the most convincing
marketing methods. If you are running a Fitness App, for example, encourage
your users to show you their progress on Social Media, so others will see.
4. Target your Audience
One of the main obstacles of your app marketing is to know who your users
are. Social Media can help you enhance your audience targeting. Facebook
for example analyzes user’s preferences based on their likes and behavior
on Social Media. As a marketer, you can then use this data to personalize
your content and service.
Social platforms like Facebook, Twitter or Instagram come with highly
targeted traffic. You can promote your app with a two-fold strategy. Once,
you have set up a fan page, you can work on expanding your organic reach or
make use of paid engagement in the form of mobile ads. Doing it efficiently,
you can focus on promoting your app to people who might use it.
5. Cost-Effective Advertising
Social Media for App Marketing is also great for advertising, especially for
new developers on a tight budget. Depending on which audience you are
targeting or the time you are publishing an ad, the more potential users you
will get for your app page.
Facebook, for example, is a cost-effective advertising platform to drive
potential customers to your app page. You can choose how you want to pay
for Facebook Ads. For example: Either you pay depending on how many users
click on your promotion or pay depending on the number of people seeing
your advertisement. Considering what’s your goal for your Facebook
Campaign and playing around with imagery and audience, you will have the
possibility to widen your Social Media audience and user base for your app.
To conclude, Social Media platforms are the largest growing segment of the
internet. This brings your app a wide range of potential customers in a
cost-effective way. Being active on Social Media can moreover widen your
app’s online presence. Your online presence is not ticked off with an app
landing page only – so you keep on engaging through social media. Moreover,
Social Media gives you the possibility to interact with your users in
real-time to give your app brand the personal touch and to make it easier
accessible for users.